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The art and science of marketing provide听a fascinating entry into听the building听of听local and听global听enterprises.听听Gain a more profound understanding of the theories and professional practices that are linked to听marketing听products and services. As you study the fundamentals of business administration鈥攁ccounting, finance, management鈥攜ou will better comprehend the relationship between the internal and external environments of an organization, and be ready听to respond quickly and effectively to market conditions听and trends听in customer attitudes and behavior. You will听learn how to conduct market research, brand a product, design advertising strategies, and gain a better understanding of consumer behavior and marketing in an international context,听while also investigating听specific topics within marketing that appeal to your personal and professional interests.听

The educational goals for this major are as follows:

• You will demonstrate critical thinking and the application of core competencies in business decision making.听听听听
• You will demonstrate an understanding of how firms operate in a global environment.听听听听听听听听听听
• You will demonstrate the ability to communicate convincingly based on data and conceptual frameworks, in writing and orally.
• You will work collaboratively to achieve stated organizational goals. 听听听听听听听听听听听
• You will identify and make recommendations on strategic marketing problems.听听听听
• You will analyze and solve marketing problems using qualitative and quantitative methods.听听听听听听
• You will apply a critical approach towards key marketing topics and understand how it affects business and society.

In听small and diverse classroom settings, you will be provided with the conceptual tools for听skill听development within marketing听and听management, while also exploring the ethical responsibilities of听marketing and customer contact. You will cultivate, among other invaluable skill听sets, a greater understanding of how to study and design market research, acquire the tools for statistical analysis,听and learn what听works听within advertising, all while being taught by professors and surrounded by students who value an interdisciplinary approach听that maintains a careful听balance between听the methodological听and听practical expertise.听

The Marketing core courses, which you must take as part of the major requirements, will provide you with the tools you鈥檒l need to ground your present and future studies. Your introduction to the fundamentals of Marketing will help pave the way for your successful completion of other Marketing courses.